C R E A T I V E
S T R A T E G Y
T H E N E E D
In today's economy and society, it is essential for companies and organizations to link emotion, experience, and meaning to their products and services. A product, idea or brand in the 21st century not only guarantees a certain quality with functional and emotional values; it tells a story through which the user feels connected.
A N A N S W E R
I am the person who designs and directs the experience, emotion, and meaning. As a creative strategist, I explore new ways to get a message to reach in a touching way that makes the intended effect much more powerful. effective brainstorming, Imagineering, creative concept development, photography, music, storytelling are examples of tools that I use to achieve an indelible and touching end product. I'm specialized in strategic, innovative, creative concept development with high marketing value.
I M A G I N E E R I N G
Imagineering stands for a special form of innovation. Imagineering, therefore, does not aim to be marketing or product development, but rather the development of the connection between the two and the organization of the commitment based on a high-involvement experience concept.
C R E A T I V E C O N C E P T
D E V E L O P M E N T
A creative concept is an overarching “Big Idea” that captures audience interest, influences their emotional response and inspires them to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences.
S T O R Y T E L L I N G
Storytelling is the application of stories to achieve a goal and to create involvement. Stories are an ideal way to make contact, to touch people, to seduce, to give meaning or clarity, to get fans or to increase the solidarity. Stories touch us, make them concrete, are easy to share and give meaning.
A R T D I R E C T I O N
As an art director, I am responsible for the total visual appearance and the way in which an organization visually communicates, stimulates moods, characterizes contrasts and appeals psychologically to a target group. An art director converts desired moods, messages, concepts, ideas into an imaginary world.
C L I E N T S & F R I E N D S W H O H A V E R E C E I V E D A P R E C I O U S P I E C E OF M Y S O U L
C H R I S K U I J T E N
In the more than 10 years of experience as a creative director on a variety of projects, brands & concepts, I now realize that my natural, innovative and intuitive way of creating can be an essential start for progress in any sense. carried by strategic skill and the essential belief in emotion through authenticity makes me indispensable in a search for originality.
BOOKING.COM | MARS | VOLVO OCEAN RACE | EFTELING | BOL.COM
VODAFONE | WALT DISNEY BENELUX | EXXON MOBILE | TOVERLAND | WALIBI | VISIT BRABANT | SUPER NANNY
THE NEXT WEB | VBA EVENTS | HOLIDAY ON ICE | RIGHT TO PLAY | THE FIREFLIES | SPORTVIBES
ORANGE BABIES | PSV | MICROSOFT | PLUGGED LIVE SHOWS | WISH OUTDOOR | UNLIMITED PRODUCTIONS | PRISMAX | LIVE LEGENDS
SHIVERS | MCI GROUP | EYEWORKS | FOOTLOCKER | HEINEKEN
EXTREMA OUTDOOR | DOT MILL | GEMEENTE DEN HAAG | COOLBLUE | ARJAN VAN DIJK | 538
RABOBANK | FLOWTRADERS | HETE PEPER | STUDIO AALSMEER | MOOOI | NEW NOMADS
ALDA EVENTS | DENK PRODUCTIES | VOKDAMS | UNIPLAN |