A B O U T
A CREATIVE SOUL
In the more than 10 years of experience as a creative director, I have worked on a variety of projects, brands & concepts. I now realize that my natural, innovative and intuitive way of creating can be essential when looking for progress in any sense. Carried by strategic skill and the essential belief in emotion through authenticity, I believe to be an asset in the search for originality.
In my eyes the world is a place of beauty and magic. Where others see facts and figures, I see symbols, metaphors, and hidden meanings.
Naturally, I am drawn to express my inner world through literary pursuits, music, and visual arts. Think of me as the “magical realist” of the creative types: like the literary masters of that genre, I naturally infuse my everyday life with the beauty and wonder of the imagination.
My greatest gift is my depth of sensitivity and empathy, which allows me to give voice to universal human emotions in a way that touches people on a profound level.
As a creative consulter, music composer, Imagineer, strategic creative concept developer and photographer I consider myself a "creative soul". One who wants to engage, activate & let people experience real emotions. Whether it is a marketing strategy or the preservation of nature; I use image, strategic creative concepts, original music compositions & storytelling to make people feel apart.
MY SKILLS & TALENTS
I M A G I N E E R I N G
Beloved ones and the lovely people I've worked with describe me as someone who can make connections on a creative strategic level and as a result come up with an innovative product, solution or idea that really touches the recipient of this outcome.
I create something out of nothing. Explore new ways of translating interesting subjects by using any kind of material, music, creative concepts, communication strategy or something else into a new innovative and touching result.
A R T D I R E C T I O N
As an art director, I am responsible for the total visual appearance and the way in which an organization visually communicates, stimulates moods, characterizes contrasts and appeals psychologically to a target group. I make decisions about the visual elements used. An art director converts desired moods, messages, concepts, ideas into an imaginary world.
M U S I C A L C O M P O S I T I O N
Music is one of the oldest & most effective communication tools out there and can bring almost every product to life. Musical composition aims at the creation of an imaginary world in sound, coherent, intriguing, seductive, and satisfying.
It is a universally powerful tool to convey a message on an emotional level.
S T O R Y T E L L I N G
Storytelling is an inspiring communication method that connects people. It promotes openness and trust. People need meaning and want to identify with something bigger than themselves. It is essential for human life. Storytelling is the way in which people give meaning to their existence, pass on knowledge, learn a behavior and understand their history and future. storytelling can reinforce a corporate culture or guide an organization through a change process.
C R E A T I V E C O N S U L T I N G
In today's economy and society, it is essential for companies and organizations to link emotion, experience, and meaning to their products and services. A product, idea or brand in the 21st century not only guarantees a certain quality with functional and emotional values; it tells a story through which the user feels connected. I am the person who designs and directs this experience, emotion and meaning.
C R E A T I V E S T R A T E G Y
In the past years, I learned as a creative director that a creative strategy is the result of a team composed of one or more copywriters, an art director, and a creative director. The creative strategy generally explains how for example advertising campaigns will meet the advertising objectives of the business.
G R A P H I C D E S I G N
People are mostly visual creatures. We tend to perceive images faster than words. We are influenced by colors and shapes. We respond to characters and symbols. We need prompts and visual hierarchy. We are dependent on emotions and feelings. The list may be prolonged and graphic design is what makes the difference.
P H O T O G R A P H Y
When I studied graphic design at the art academy, my ever-present interest in photography was strengthened. The power that an image can have as a communication, emotionally touching or creative tool is unprecedented. Today, I use photography to connect, inspire or to invigorate the creative process. From drone photography to a wondrous macro shot, as long as the result touches and is authentic.
C R E A T I V E C O N C E P T S
A creative concept is an overarching “Big Idea” that captures audience interest, influences their emotional response and inspires them to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences.
S H O W D E S I G N
No matter how big or small it is, there is nothing more exciting than developing a live moment/show where a message comes through once and what you are trying to tell must strike like a bomb. Much of my work has taken place as a live-show and to this day I still see this as one of the most powerful means of conveying something that can bring depth to emotion.
M U S I C S O U R C I N G
A good choice of music, voice-over and sound effects can make the difference in the customer's brand experience. Due to my experience as a music composer, and being a creative soul I have the skill to connect the right music to a product, brand or idea.
V I S U A L I S A T I O N
Finding a good and innovative idea is an important start within the creative process, my advantage is that over the years I have learned how to visualize those ideas in such a way that the recipient feels what is meant.
"WHEN WE WORK, THINK OR CREATE TOGETHER YOU DON'T JUST GET A SIMPLE PRODUCT
YOU GET A PRECIOUS PIECE OF MY SOUL"
C H R I S K U I J T E N